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Booking Florida resort hotels online has many benefits. The main benefit of booking a Florida resort hotel online is the cost. It's typically less expensive to book a place to stay online. The online reservation services typically get a discount from the resort hotel itself for their purchase of the unbooked rooms. The online reservation service then passes that discount on to their customer.
Nowadays, more travel is sold over the Internet than any other consumer product. In Florida, Internet-booked rooms are the fastest-growing segment of hotel reservations in part because the Internet is a perfect medium for selling travel as it brings a vast network of suppliers and a widely dispersed customer pool together into a centralized market place.
In fact, the travel marketplace is a global arena where millions of buyers search for Florida travel services and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services on the world's global distribution systems and the Internet distribution systems.
However, any mention of the Internet as a distribution channel for Florida travel needs to start with an understanding of the existing electronic distribution infrastructure, the Global Distribution System (GDS). The airline industry created the first GDS in the 1960s as a way to keep track of flight schedules, availability, and prices.
The GDS's were actually among the first e-commerce companies in the world facilitating B2B electronic commerce as early as the mid 1970s, when SABRE (owned by American Airline) and Apollo (United) began installing their propriety internal reservations systems in travel agencies.
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The legacy of these GDS's, namely Amadeus, Galileo, Sabre and Worldspan, today provide the backbone to the Internet travel distribution system and additionally there are thousands of private label Web sites like Expedia and Orbitz, as well as hundreds of tour operators, corporate booking portals, and regional convention coordinators.
Yet although technology has given Florida hoteliers so many ways to sell a room, it has become nearly impossible for a smaller hotel to operate without the available channels for room sales. In fact if you are the average small hotel, many of these channels have an allotment of your rooms.
Communicating with all of these channels in order to keep them current on Florida hotel inventory and rates, requires in some cases, daily manual intervention with multiple faxes and phone calls. More importantly, verifying the accuracy of each channel's current allotment and rate by the property is critical but rarely automated.
The overwhelming majority of small to medium sized Florida hoteliers far from realizing and exploiting the Web's true potential are still accepting bookings by telephone, form and fax from their websites or selling their inventory at reduced rates via Web-proficient online intermediaries.
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